No Topic Essay Example | Topics and Well Written Essays - 250 words - 1

No Topic - Essay Example Agencies belonging to the government like the departments of public health and some universities in conjunction with private agencies like private health clinics and hospitals and even NGOs who support this cancer elimination and reduction objective by healthy people join the healthy people movement and start supporting through raising awareness about the objective and what it aims to achieve in their own areas of work. Some of these agencies also donate money and other items to help achieve the objective and especially screening kits. Cancer monitoring and incidence management is carried out by the larger organizations like the universities and they also carry out research about the various types of cancer and the at risk individuals. With all these support from these partner agencies, the healthy people objective of reducing the number of new cases of cancer is being achieved. Various prevention strategies have been put in place and they are carried out by the partners. The first is further research on emerging trends of the various cancers and this is mostly carried out by Universities and NGOs due to their facilities, knowledge and enough funds. The other strategy is to prevent illnesses and disabilities and this is done through awareness which is carried out by the departments of health in the various states and other private agencies in their own small or large capacities. Finally, screening test are done especially to the at risk patients like family members and this is carried out by most of the health clinics, university hospitals and other non-governmental facilities. There is a lot of overlap of the above mentioned responsibilities (for example most universities and NGOs carry out similar work) but this only adds to attending to as many preventive strategies and requirements as possible and within the shortest possible time. There is also coordination from the healthy people and they ensure that every organization is glued to their work

Axiom Strategic Communications Essay Example | Topics and Well Written Essays - 2000 words

Axiom Strategic Communications - Essay Example This strategy redefines the current situation about the hearing problem in Australia and how the Australian Hearing organization contends to deal with the ever-increasing cases in the country. The organization focuses on hearing impairment for â€Å"Children and young adults under the age 21 years, Indigenous adults over 50 and aged pensioners and Veterans affected during their working experience† (Australian Hearing 2011). The majority of active clients attended to by specialists in all the years are between the ages 0-29 and 60-99, with the latter forming the highest percentage in both male and female subjects. This gives the reason why the entity forms an integral component in solving hearing loss problem in Australia and, thus, the organization to place itself strategically to solve these problems. The figure below shows the population by percentage of active clients attending the Australian Hearing by age group. This PR strategy seeks to position the Australian Hearing in a distinguishable manner vis-a-vis competitors in the hearing products and services. Through this, the organization sets industry standards and uses the most cost-effective and best value means of accomplishing its objectives to the target publics. A number of messages will be used to communicate the intentions of the organization. These will be through communicated through interactive social media platforms, brochures, and newsletters. The messages â€Å"Together we lead the world in giving our customers with the best hearing solutions† aims at putting the mission and vision of the organization a top agenda. Through this, the organization focuses on streamlining its procedures to be customer oriented to solve the specific impairments of the customer in question. The message â€Å"Setting the standards in Hearing health and auditory research† outline to the major objective that the organization is on the threshold of achieving. This posits that the specialists and management all work towards a collective motivation (Harris & Whalen, 2006, p. 107). The individuals are expected to convert all their energies and synergies towards setting the pace in the research and hearing health services provision.

A Study On Hard Disk Drive Computer Science Essay

A Study On Hard Disk Drive Computer Science Essay Every desktop computer, laptop and netbook contains a hard-disk drive. The hard-disk drive, better known as the hard drive, is one of the most vital components in a computer. The hard drive stores information for the computer in a non-volatile way, meaning that when the user shuts off the computer, all the information he saved will still be there when he turns the computer back on. Today, hard drives can store an enormous amount of information. We will take a look at how a hard drive operates and saves information. Figure 1 is a picture of a typical hard drive (Hallock). Figure 1: Enclosed hard drive (Hallock) Six basic elements make up the composition of a hard drive: The enclosure, spindle motor, hard drive platters, actuator arm, interface and logic board. The enclosure is simply the outer shell that protects and holds everything together. The four largest and most important properties that will be outlined below are the interface, logic board, hard drive platters, spindle motor, and the read/write to disk. The actuator arm will be referred to and described within these outlined sections (Hallock). Interface A hard drive connects to your computer through a specific type of interface (Bleeping Computer). The hard drive port and the port on the computer where they connect must be the same; otherwise they will not be able to sync up together. Logic Board The logic board performs several significant operations. The logic board is the brain of the hard drive. It tells the computer what the drive is, how big it is, what cable its connected to, and how to access the drive in your operating system. Figure 2 below is a picture of a logic board (Hallock). Another key function of the logic board is the read/write cache process, without this the hard drive would be slow in saving and retrieving files. When a computer is told to open 1,000 megabytes of information, the hard drive passes the information to you as quickly as it is able through the cache process. While the hard drive is loading the first 16MB of the file, the next chunk of data is prepared to roll and is waiting in the cache; when you open the cached chunk of data, another is fed into the cache, and so on until all the information is opened. This is the read portion of the cache process, the reverse of this process occurs to write information (Hallock). This cache process is an integral part of the read/write to disk function that is described in a section below. Hard Drive Platters Platters are the round plates in the Figure 4 below (Bleeping Computer). Platters contain all the information stored on the hard drive. The platters themselves are the most important and complicated component included in a hard drive. Todays platters are thin disks (thus the hard disk name) of glass or aluminum, coated with an ultra-thin layer of a cobalt alloy, which is naturally magnetic. Data is written to sectors which are organized into concentric rings outwards from the spindle called tracks, and all of those are managed into clusters by the file system youve chosen. To write the data, the actuator arm aligns the magnetization of the platter in a pattern recognizable to the hard drives logic board (Hallock). In other words, the actuator arm swings across the platter to find information that the user desires. The Spindle Motor The spindle motor is the most basic moving component in a hard drive. The spindle motor is controlled by the logic board and is responsible for turning the hard disk platters, allowing the hard drive to operate. The faster the spindle spins the faster the read/write capabilities the hard drive has. Below in Figure 3 is a spindle motor stripped of its platters and all other components (PC Guide). Figure 3: Spindle Motor (PC Guide) Read/Write to Disk The read process is when the user requests data from the hard drive and it is transmitted to the computer. The write process is when the user saves information on the hard drive for later use. Here are the steps in the read/write process: The user requests information on the hard drive. The operating system accesses the files and locations via the motherboards hard drive controller. The operating system tells the hard drives logic board that it wants a file. The logic board spins up the platters on the spindle. The actuator arm is moved into position. The logic board reads and amplifies the very weak, isolated magnetic fields that comprise your data. The logic board begins using the actuator to read information from the sectors in the requested cluster. Information is streamed into the hard drive cache. The information is fed from the cache, to the hard drive controller, to you and RAM. The write process is almost the exact opposite, except instead of accessing the platters to find a files location; its accessing the file table to find free clusters for write space (Hallock). Summary Hard drives are the main component in many computer-driven technologies today. There are seven basic parts to a hard drive; the enclosure, spindle, platter, motor, actuator arm, interface and logic board. A hard drive in where all the information is stored on a computer. Hard drives have been a key innovative technology in saving and storing data that has become such an integral part of our society. Works Cited Hallock, Robert. How Hard Drives Work.Icrontic. N.p., 5 June 2007. Web.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  10 Mar. 2010. Hard Disk Spindle Motor.The PC Guide. N.p., 17 April 2001. Web.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  12 Mar. 2010. How Hard Drives Work.Bleeping Computer. Bleeping Computer ,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  12 Nov. 2005. Web. 10 Mar., 2010.

American Sexploitation Essay -- Media Sex Advertising Essays

American Sexploitation What does a pair of shoes have to do with sex? Absolutely nothing, but take one look at a popular magazine and the media makes it crystal-clear that they will use sex to sell just about any product. From jewelry to cleaning supplies, the media promotes a tarnished view of femininity to sell their products. Every day in America, women get bombarded with thousands of advertisements that promote popular culture's unrealistic views of femininity; images of beautiful, submissive, sexual, and virtually flawless women. Advertisements tell women what they should look like and if they do not meet society?s standards, then they must try harder. Women continue to emulate the females in advertisements in order to pronounce their femininity and gain acceptance by both males and females. Fashion designer Jimmy Choo, as well as larger companies such as Avia and Reebok, use scantily-clad women in their advertisements to sell their shoes. These advertisements present femininity in sexually exploitable ways that objectify women; this need to fulfill society?s vision of the ideal woman has a profound physical, as well as psychological, affect on young women and the unrealistic standards they set for themselves. The equation A + B = C has always symbolized a mathematical certainty, but what if A and B represented shoes and C stood for a scantily-clad woman? This shows exactly what Avia has done in their new advertisement for running shoes. The two-page advertisement equates Avia?s new running shoes with a beautiful woman. A picture of a tattooed, shirtless, muscular man jogging appears above a large ?A? on the first page. Beside picture ?A? lies a picture of a sleek black, white and gray running shoe with a... ... young women face, they do contribute to them by making it acceptable to market women?s bodies and misrepresent femininity in order to sell their products. Clearly, advertisers not only sell their products, but they also manipulatively sell values and concepts of the socially constructed ideals of femininity in America. Works Cited Avia. Advertisement. Maxim Nov. 2002: 23-4. Jimmy Choo. Advertisement. Cosmopolitan Jan. 2003: 132. Kilbourne, Jean. ?Beauty? and the Beast of Advertising.? Reading Culture. 3rd ed. Ed. Diana George and John Trimbur. New York: Longman, 1999. 178-81. Reebok Classic. Advertisement. For Him Magazine Mar. 2002: 125. See Reebok?s Classic Campaign. Reebok. 13 Jan. 2003 . Still Killing Us Softly 3. Narr. Jean Kilbourne. Ed. Sut Jally. Media Education, 2000.

IPT Marketing Analysis

According to the International Dairy Deli Bakery Association’s What’s in Store report, 93% of Americans snack, with 50% of them doing so two or three times a day; 40% at least four times a day; and 13% five or more times a day (â€Å"Industry News: Snacks and Sweets Statistics†, 1998). Everybody snacks. In a culture bored by potato chips and peanuts, there is a golden opportunity for IPT to infiltrate the national snack market, both sweet and salty, by offering something unique, which will appeal to all ages and ethnic groups.Initially, target markets will consist of three categories based on price structure and volume: corporate accounts, retail customers, and wholesalers. In order to reach these target markets, a number of means will be used. For corporate accounts, including incentive companies, sales managers will participate in a sales blitz of local companies and both print and online e-zine advertising will be placed with trade publications. To reach whole sale accounts, sales managers will participate in trade shows and banner advertising will be placed on commercial distributors’ websites.Retail customers, IPT’s strongest market, will be tapped through the development of a catalog, a website with point of sale software, and radio advertising on a local and national level. Currently, a strong market exists for retail consumers who are health conscious but don’t want to give up snack foods, or what is labeled â€Å"compromisers† (Kuhn, 1996) and this will be a key segment for IPT.In the future, expansion of target markets will include foreign consumers, bulk buyers, and ethnic groups (with offerings of flavor coatings reflective of culture). After expansion regionally and nationally, the next market to logically to acquire is a global one. As IPT expands its operations, it is essential to fine-tune production in order to attract customer who will order in bulk, such as Wal-Mart. With IPT’s patented c oatings process, it will be easy to offer additional exotic flavorings to attract various ethnic groups.Market segments are divided geographically, psychographically and by price point. Geographic areas will be segmented according to local, country-wide and Canada and sales managers assigned to each markets. The psychographic segments are categorized according to those who are health-conscious, families, and baby boomers as well as senior citizens who have fond memories of popcorn and pretzels as treats while growing up. In addition, segmenting by price points will give IPT the categories of retail, wholesale, and corporate accounts.Pricing to the various segments will reflect high-end cost with retail consumers paying full mark-up, wholesalers receiving a 40% discount off retail pricing and corporate accounts capable of realizing a 25% to 35% discount based on annual sales volume. Retail customers will bring in the most profit per sale, however, sales from the retail sector will ce rtainly be lower than that of those at the wholesale and corporate levels.Positioning of IPT in the marketplace will be first and foremost focused on its products’ quality, uniqueness and variety (snack foods, floral arrangements and gift baskets). The products, many with their origination in Pennsylvania Dutch country, and the patented popcorn coating process are unique and consumers will see them as exotic. Stressing the variety of products offered will capture further shares in the market. Brand management based on this positioning strategy will employ the use of memorable tag lines geared at the various segments such as â€Å"Dutch treat† and â€Å"Healthy indulgence†. To coincide with this brand management philosophy, marketing materials will be consistent in packaging and liberally employ the use of IPT’s newly created, distinctive logo.IPT is differentiated by other, larger, snack food suppliers by offering a more personal touch in customer service . Customers will have several ways of ordering products (phone, catalog, website, retail store) as well as the availability of a dedicated customer service line for any problems that might arise, day or night. IPT’s snack foods are different than other manufacturers, such as Frito Lay, because of their Pennsylvania Dutch origins. This, along with IPT’s unique coating process, allows the company to offer very unique products unavailable at the local grocery store. The modern trends in snack foods are to be organic and healthy while a heavy Asian and Hispanic influence demand that spicier flavors be added to snack foods (â€Å"Snack Food Trends in the United States†, 2006).With the company strengths of local recognition, the patented coating process, the long-term contracts and the addition of other products to its offering, IPT is poised to become a major player in the snack food and retail product market. Only through effective marketing, however, will this be a chieved.Referencesâ€Å"Industry News: Snacks and Sweets Statistics†. Retrieved February 4, 2008 from Fiery Food Website: http://www.fieryfoodscentral.com/zine-industry/sweetstats.html.Kuhn, Mary Ellen (February, 1996). â€Å"The charge of the light brigade†. Food Processing. Retrieved February 4, 2008 from the All Business Website: http://www.allbusiness.com/manufacturing/food-manufacturing/544503-1.html.â€Å"Snack Food Trends in the United States† (2006). American Taste Magazine. Summer edition. Retrieved February 4, 2008 from the American Taste Website: http://www.american-taste.com/AP%20Sm06%20Snack.htm.

Crim 101 Notes Essay

What is criminology? A social science studying crime and related phenomenon such as law making, criminal behavior, victimization and punishment Discipline of criminology is a recent development Most ideas and concepts we now have about crime and criminals emerged over last 2 or 3 centuries Modern criminology is multi-disciplinary (inter-disciplinary) Influenced by sociology, psychology, and biology The fascination with crime Crime is popular topic for newspapers, TV shows , books and movies There is little relationship between crime news and actual amount of crimes Media focus primarily on violent crimes, even though such crimes forms only smart part of all criminal activity Appears as though police solve more crimes and arrest more cirminals than they do in reality The appeal of crime stories and crime news Crime related stories are often dramatic and lurid Deal with moral questions of good vs evil Criminals appear in stories as insane or dangerous psychopaths Stories happen in short time span- between newscasts or newspaper editions Easy for the public to understand Felson’s 10 fallacies about crime Book 1. the dramatic Fallacy o keep ratings high, media seek strange/violent incidents to report/create dramas around murder makes up less than 1% of all crime, yet from watching TV or reading the papers, it seems like a commonplace events seems that most murders are well-planned, grisly affairs, or they happen solely by random chance in fact, most murders start as arguments that escalate into violence most crimes are relatively minor property crimes Actus Reus: a real event, in which somebody has committed or failed to commit an act b. Men Rea: criminal intent; you must have the intent to commit the act c. No legal defense or justification d. Must be contrary to a provision of criminal law Crime as normative violation pictures Mala in Se Mala in se: â€Å"something bad or evil in itself† Laws that criminalize acts most societies and cultures agree are inherently wrong, e. g. , murder and incest Mala Prohibita Mala prohibita: something that is deemed to be wrong or criminal only because it is prohibited Acts where there might be considerable disagreement from society to society re: their legality Concensus vs. conflicy * consensus| * conflict| * Society as a functional organism| * Society and social transformation rooted in social conflict| * Norms/expectations based on shared values/interests| * Society not organic or natural. But forced upon us| * Those who are different (e. g. ,criminals) are deemed to be abnormal| * Society/laws based on values and interests of those with the power|